OFG Stores are the first to sell Sustainably Grown Salmon

OFG Stores are the first to sell Sustainably Grown Salmon

April 21, 2010

Local grocer now offering “Super Green” SweetSpring Salmon
Overwaitea Food Group is first to sell sustainably grown Coho Salmon in all stores

(April 21, 2010 – Vancouver, BC) As part of a commitment to give customers more sustainable seafood choices, the Overwaitea Food Group (OFG) announced today it will be the only retailer to sell sustainably grown Coho Salmon, which is farmed on land in a closed containment system.

OFG has secured exclusive rights to retail SweetSpring brand freshwater Coho Salmon grown by Aquaseed, the first commercially viable land-based salmon farm.

After months of rigorous evaluation, SweetSpring Salmon has been placed on the “Super Green” list by the Seafood Watch Program, one of the most recognized sustainable seafood assessments available. SweetSpring Salmon is rated as a SeaChoice “Best Choice” product.

In June 2009, OFG announced its 6 point Sustainable Seafood Plan in conjunction with SeaChoice, a national program that ranks seafood using a comprehensive assessment system and provides information to consumers. Since then, OFG has delisted a number of threatened species, developed an industry-leading sustainable seafood reference guide for customers and team members, and introduced new choices for consumers, including Western Family Spot Prawns and now SweetSpring Salmon. SweetSpring Salmon is being sold exclusively at Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare store locations across BC and Alberta.

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OFG operates a total of 124 stores in Western Canada. The company has been in operation for more than 95 years, with its first store originally located in New Westminster, BC. With the support of 15,000 team members, OFG serves over 80 communities with six store formats - Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods, Urban Fare and Bulkley Valley Wholesale. OFG won its first environmental achievement award in 1993.

For more information, contact: OFG Media Relations
(604) 888-2079, ext. 2200
mediarelations@owfg.com